Toy Package × WebAR
Expand the character's worldview with AR and provide a special experience.
In the toy industry and character development, there is a demand not only for the products themselves but also for enhancing the experiential value after purchase. In particular, to stimulate children's imagination and deepen their attachment to characters, interactive and engaging mechanisms are essential. By providing information that cannot be conveyed through traditional packaging and offering special experiences exclusive to purchasers, we can expect to gain repeat customers and generate buzz on social media. Our package × WebAR solution addresses these challenges by allowing users to easily display special messages and videos with just a smartphone, serving as a promotional tool that can be enjoyed even after purchase. 【Usage Scenarios】 - Embedding AR markers in toy packaging to display character voices and animations - Providing access to exclusive stories and games, creating experiences limited to purchasers - Linking with social media posting campaigns to promote user-generated content 【Effects of Implementation】 - Increased engagement among children and deepened attachment to characters - Promotion of repeat purchases due to the sense of exclusivity for purchasers - Contribution to acquiring new customers through word-of-mouth spread on social media
- Company：ダイオーミウラ
- Price：Other
